This page gives a breakdown of pure protection product sales data (PSD) from 1 January 2020 to 31 December 2024.
We breakdown number of sales by pure protection product types, followed by a granular breakdown of sales by channel and advice given.
The interactive charts below present a selection of findings from the pure protection contracts PSD set.
How to use the interactive charts
To use the charts, there are 4 filters to choose from:
- Pure protection grouped by – use this to view the pure protection contracts data split by a mix of characteristics and product types
- Date – use this to select one or more time periods
- Category – this allows you to select one or more product types
- Subcategory – when available, this allows you to drill down into the groupings
Chart tip: Remember to clear any ‘Category’ or ‘Subcategory’ filters when you change the ‘Pure Protection grouped by’ filter
The data is correct as of 4 July 2025. Due to a combination of data resubmissions and adjustments, the data is not comparable to data within previous PSD publications.
Download the underlying data for the Tableau dashboard (XLSX)[2]
Quarterly Pure Protection Contracts PSD dashboard
View the Quarterly Pure Protection Contracts PSD dashboard in Tableau[3]
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